Case study
Card payments strategy and implementation support.
Investment bank entering digital retail banking
Payments
Card Programs Creation
Implementation Support
Challenge
To enhance customer engagement, an investment bank decided to offer digital retail banking alongside its existing services. To do so, they required assistance with their card payments strategy — in particular to establish well-defined business and technical requirements for their card product portfolio, explore card issuance possibilities, and develop a detailed plan for successful provision and distribution of card products.
Approach
- Product definition. A set of requirements that aligns with the bank's objective and strategic goals — ensuring that business partners and vendors will deliver products that operate in accordance with industry rules and regulation.
- Digital issuance. Positioning and realisation of both physical cards (debit / credit) and mobile payment solutions (Google Pay, Samsung Pay, Apple Pay).
- Execution. A Work Breakdown Structure detailing all activities and workstreams, alongside continuous subject-matter expertise working with the implementation and vendor management teams through the whole product implementation cycle.
Outcome
The client effectively integrated a cloud-based core banking system provider and a card processor's services into the bank's operation. The card product and the mobile banking application were successfully launched as a result.